- Alleviate poverty and create social and economic opportunities
- Create transparency and accountability at every stage of the trading chain
- Assist producers in learning how to access new markets
- Educate that Fair Trade can be a means towards improving living standards, health and education in many disadvantaged areas.
- Ensure that producers are paid a fair wage for their work.
- Support safe and healthy working conditions free from physical, psychological, sexual or verbal harassment.
- Respect and support the UN convention on the Rights of the Child
- Promote environmental sustainability
- Celebrate cultural diversity
These principles are very important to us and are the driving force behind why we work so hard at developing and promoting KVI.
According to a paper written by Terrence H. Witkowski for the Journal of Marketing Theory and Practice in Fall 2005, despite promising trends, Fair Trade remains a relatively small industry, estimated at 0.01 percent of all world trade. This means there's a lot of room for growth - the industry is still characterized by networks of relatively small, non-profit organizations, rather than large profit making corporations.
We want to persuade you to join our cause and grow this industry. If perhaps not a retailer, as a consumer who makes the decision to buy Fair Trade.
Starting next week, in a feature entitled "All About the People" we will begin to show you our first hand accounts of how Fair Trade has made a difference in the lives of our suppliers. If you're going to choose to buy a fashionable piece or a unique gift why not let your purchase work two-fold - at keeping you trendy and helping someone earn a decent enough wage to support himself/herself and his/her family.
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