Sunday, September 13, 2009

Potential ain't Capacity!

By Marita Greenidge

I watched a live stream from my church Faith Temple today. How's that for embracing technology? I love how this church uses direct marketing and technology to build relationships with its congregation. It makes me smile as a marketer.

As usual the message was powerful and uplifting.

A section of the sermon stood out for me. The pastor, Steve Edlin, said sometimes we give people keys to vehicles before they have the capacity to drive. Well he didn't quite say it like that but that was the overall metaphor.

And the meaning? Sometimes people have the potential to undertake a task but do not currently have the capacity to handle that task. Maybe they are not in the right state of mind; maybe they haven't learnt all they need to know to do a great job.

Just because someone has potential, doesn't mean they are ready for the job!

This can be extended to many parts of our life. You may have the potential to run a marathon but 3 months before the race you might not have the capacity. It requires training. You may have the potential to be a great wife or husband but you're still trying to figure out who you are and what you want to do in life. Requires a little soul searching. You may have the capacity to be a great entrepreneur but you don't understand accounting, marketing or business planning. Requires a little skill-building.

Potential ain't capacity and you have to build your capacity before you can unleash your true potential.

Have an awesome week everyone!


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